Tartu’s clever marketing campaign reflects similarities between Tartu and world-famous travel destinations

Tartu, Estonia´s second largest city (population 100,000) located 185 km south of Tallinn, is considered the capital of Southern Estonia. Home to the nation´s top university, as well as a number of other institutes, research centres, biotechnology industries and several software companies, Tartu is the Estonia´s main centre of knowledge and study.

Tartu’s academic credentials make it a great choice for all types of scientific and medical conferences. Visit Tartu’s team has come up with a smart destination marketing campaign to reflect similarities between Tartu and world-famous travel destinations. Why not to plan your next conference in Tartu, to get the vibe but avoid crowded places!

Being home to globally-connected institutions such as Tartu University and the Estonian University of Life Sciences has made the ‘City of Good Thoughts’, as it’s called, a magnet for all kinds of conferences, particularly those related to scientific and medical fields. In 2024, Tartu will also hold the title of European Capital Of Culture.